In the realm of government affairs, “visibility” refers to far more than just brand recognition. We define visibility as “enhanced awareness” – meaning that relevant government officials – in fact, all stakeholders – truly understand a client’s business operations, CSR efforts, institutional culture, and capacity for public collaboration. It means that a client is not seen as another name on an email, but rather as part of a company that is deeply committed, appreciated, and respected.
To assure our clients get the credit they deserve requires that they always remain engaged with the right people in government – outside the context of specific legislative or regulatory action. This is vital. To deliver on this, our team has both the multi-jurisdictional bipartisan network and – perhaps even more importantly – the long-term commitment to client success – to orchestrate effective and organic visibility-raising campaigns.
Social media, a 24/7 news cycle, and a ravenous news media mean that a major public crisis can, in a matter of days – or even hours undermine years of hard work. Leaving companies with seemingly insurmountable financial, legal, and reputational challenges.
These rapid cycles also put massive pressure on government to respond quickly. With the risk of corporations and individuals being unable to emerge from an immediate and reverberating crisis with their brand and business intact, it is vitally important to have experienced crisis management at the helm.
The team has seen it all. When our clients have faced government investigation, indictment, shareholder unrest, plummeting stock, major scandal, public recrimination, and/or consumer revolt, we have been at their side, 24/7. And our ability to draw upon resources of our parent law firm, Cozen O’Connor, has also proved to be an invaluable asset.
Whether it is a situation where catastrophe rolled in slowly – like a hurricane making landfall – or when a black swan disaster struck with no warning at all, we have provided sage and essential service.
Every situation is different, of course, but experienced crisis managers know the basic protocol: mobilize immediately; establish a clear, comprehensive plan; aggressively address the root cause of the crisis; contain the damage as quickly as possible; work proactively with government officials; guard clients’ legal interests; and craft direct and thoughtful public messages. In the fog and frenzy of crisis, we proceed with calmness, confidence and purpose.