Beltway Briefing Podcast
Episode 379 – In-Conversation: Judd Kessler on Hidden Markets, Incentives & the Systems Shaping Society
June 22, 2026
Judd Kessler—author of Lucky by Design, professor at the University of Pennsylvania Wharton School, and a leading voice in behavioral economics—joins Howard Schweitzer, chief executive of Cozen O’Connor Public Strategies, for a conversation on the “hidden markets” and incentives shaping modern life. Drawing on his research at the intersection of behavioral economics and real-world decision-making, they explore how “hidden markets” influence opportunity, power, leadership, and institutional outcomes across business, government, and society.
